EXPERTiSE
TOP SKILLS + EXPERIENCE AREAS
EARNED MEDIA
SOCIAL MEDIA
CRISIS COMMUNICATIONS
STORYTELLING
REPUTATION MANAGEMENT
CORPORATE COMMUNICATIONS
TEAM BUILDING
AWARD-WINNING WRITING
INTERNAL COMMUNICATIONS
BUDGET DEVELOPMENT/MGMT
ESG & CSR PUBLIC RELATIONS
NEGOTIATIONS
02 PORTFOLIO
Writing Samples
Television Segments
Print/Online Articles
PR/Media Campaigns
Environmental, Social, Governmental Outreach
About
03 Experience
2011-2013
DRIVEN PUBLIC RELATIONS
Sr. Account Executive
-Managed 5 to 6 ongoing national client accounts at one time, bringing them valuable/measurable earned & owned media placements.
-Achieved billions of media impressions including many in national and international press outlets.
-Advised clients on best reputational practices, conducted thorough media training & acted as client media spokesperson.
2013-present
PECHANGA RESORT CASINO & TEMECULA CREEK INN
DIRECTOR OF COMMUNICATIONS
-Directing Internal & External Communications for 1 of the largest resort/casinos in the U.S. + boutique resort
-Delivering clever, continual and impactful earned media placements, social media campaigns & internal communications efforts.
-Moved property communications through 8 major inflection points including $300 million resort expansion in 2018 & 2019.
-Managed external agency & garnered +10% year over year publicity value and impression increase. Increased social & engagement stats by 15%.
-Developed impactful & meaningful ESG objectives + campaigns. Carried out discerning, effective crisis comms & acted as company spokesperson.
2009-2011
FANTASY SPRINGS RESORT CASINO
Public Relations Manager
-Managed all external & community communications for large Tribal resort in the Palm Springs area.
-Organized & conducted press trips + conferences.
-Raised awareness of resort/casino with intensive media plan.
-Increased CSR presence of tribal owners in the media & community.
-Developed intensive social media plan with ongoing campaigns. Acted as spokesperson and managed crisis communication.
2007-2009
NBC NEWS SOUTHERN CALIFORNIA
Sr. Television Reporter & Anchor
-Won Emmy Award for excellence in reporting.
-Investigated & reported news stories for nightly news broadcast, online formats and social media. -Worked with and developed sources and contacts to discover and deliver meaningful reports for audiences.
-Developed & wrote station's first ongoing blog with more in-depth news coverage.
CONTACT
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